The Sunk Cost Trap: Are You Throwing Good Time After Bad?
You’ve spent the money.You’ve put in the time.You’ve worked hard to get this far.
And now you’re realizing… this may not be the right path.
But you keep going.Why?
Because of the most dangerous trap in decision-making:The sunk cost fallacy.
💡 What Is the Sunk Cost Trap?
A sunk cost is anything you’ve already invested that you can’t get ...
Most people try to grow profit by selling more or cutting costs.
That’s fine—but also lazy.
The better move? Map your business activities. Identify which ones add value—and which ones bleed it.
That’s where Porter’s Value Chain Analysis comes in. It’s one of the most useful (and underused) tools in strategy. And today, you’re going to learn how to apply it.
What’s a Value Chain?
Michael Porter...
Let’s get something straight:
You’re probably more ready and more qualified than you give yourself credit for.
But you’re stuck waiting.
Waiting for:
The perfect plan
The right credentials
More confidence
More clarity
Some magical moment where it all “feels right”
Here’s the truth:That moment isn’t coming.You don’t need to wait.You need to start.
🚦Why You Think You’re Not Ready
You’ve been t...
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