Mastering the 4Ps of Marketing—The Myford U. Way
Price. Place. Promotion. These aren’t just textbook terms—they’re the foundation of real business strategy.
If you’re trying to grow a business, get a promotion, or just sell something you made—stop chasing shiny tactics and start with the fundamentals.
At Myford University, we believe in cutting through the noise. The 4Ps of Marketing give you four powerful levers to shape your offer, reach your audience, and generate real results.
Let’s break them down the Myford way—clear, practical, and immediately usable.
1. Product: What Are You Really Selling?
It’s not just the physical thing or the service you deliver. It’s the value, the outcome, the transformation.
Ask yourself:
- What problem does this solve?
- What job is the customer hiring this to do?
- Why would someone choose this over the alternatives?
People don’t want a drill. They want a hole in the wall.
They don’t want protein powder. They want to feel strong, look good, or lose weight.
Get clear on the real value behind your product, and everything else becomes easier.
2. Price: What Will You Charge, and Why?
Your price tells a story. It signals value, quality, and even who your product is for.
Are you premium or affordable? One-time or subscription? Is it priced for impulse buyers or committed customers?
Smart pricing isn’t about being the cheapest—it’s about being the most valuable.
Examples:
- Apple prices high to position as premium.
- Costco sells in bulk at a discount for value-conscious buyers.
- SaaS (Software as a Service) companies often use freemium to hook and upsell.
Price is strategic. Don’t just pick a number—back it up with a reason.
3. Place: Where Will They Find You?
This is about distribution. Where does your ideal customer expect to find you?
It might be:
- A Shopify store
- Amazon
- Local retailers
- Events
- Direct outreach
- An app store
- A newsletter
You don’t need to be everywhere. You need to be in the right place for your customer—and make it easy for them to buy.
4. Promotion: How Will They Hear About You?
This is the one most people obsess over—but it only works if the other Ps are solid.
Promotion includes:
- Ads (Google, Meta, YouTube)
- Social media
- Email campaigns
- Content marketing
- Influencers
- PR
But here’s the real key: Your message has to match your market.
Don’t sell career coaching like you’re selling sneakers. Don’t use TikTok tricks for high-ticket B2B offers. Promotion only works when it’s relevant, clear, and aimed at the right audience.
Common Mistakes
- Over-promoting a bad product
- Pricing based on emotion instead of strategy
- Being in the wrong places (or too many places)
- Ignoring customer feedback
The 4Ps help you avoid these. They give you a framework to test, tweak, and improve without guessing.
How to Apply It Right Now
Whether you're launching a product or fixing a stalled one, use these 4 questions:
- Is this product solving a real, valuable problem?
- Does my price reflect value—and position me right?
- Am I showing up where my customer already is?
- Is my message clear, persuasive, and tailored to them?
If you get these four things right, growth follows.
Final Word: Use It or Lose It
The 4Ps aren't theory—they’re levers you can pull. Every day. For every offer.
Use them to plan, evaluate, or troubleshoot anything you sell.
At Myford University, we’re about rapid, applied learning. You don’t need 2 years and $200,000 for an MBA degree to understand this. You need focus, clarity, and the willingness to take action.
The 4Ps give you a starting point. The rest is execution.
Want to read the full article? Find it here.
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