A newsletter dedicated to helping people seeking results from alternative approaches to higher education. Focuses on personal and professional development, upskilling, and application for immediate results.
The Sunk Cost Trap: Are You Throwing Good Time After Bad?
You’ve spent the money.You’ve put in the time.You’ve worked hard to get this far.
And now you’re realizing… this may not be the right path.
But you keep going.Why?
Because of the most dangerous trap in decision-making:The sunk cost fallacy...
Most people try to grow profit by selling more or cutting costs.
That’s fine—but also lazy.
The better move? Map your business activities. Identify which ones add value—and which ones bleed it.
That’s where Porter’s Value Chain Analysis comes in. It’s one of the most useful (and underused) tools ...
Let’s get something straight:
You’re probably more ready and more qualified than you give yourself credit for.
But you’re stuck waiting.
Waiting for:
The perfect plan
The right credentials
More confidence
More clarity
Some magical moment where it all “feels right”
Here’s the truth:That moment i...
The same approach that built rockets, cured diseases, and powered innovation can help you land clients, improve your business, or fix your personal life.
“But George, I’m not a scientist.”
Exactly. That’s why this matters.
You don’t need a lab coat or a chemistry set. You don’t need a biology de...
Hey there,
Let’s be real.
Most people waste their weekends — especially rainy ones.
They binge shows. Scroll endlessly. Drown in snacks and distractions.
They say they’re “resting,” but they’re really just avoiding.
Not you.
This weekend — rainy or not — you’ve got an opportunity.
A hidden window...
In Star Trek II: The Wrath of Khan, we meet the Kobayashi Maru test—a no-win scenario. No matter what choices a Starfleet cadet makes, the outcome is failure. Captain James T. Kirk famously reprograms the test. He cheats. And in doing so, he reframes the game: why accept an unwinnable scenario wh...
The September–October Myford Sprint wrapped. Here’s what worked, what didn’t, and what’s next.
Every 30 days, I run an experiment.Not in theory. In execution.
From September 24th to October 24th, the focus was one thing: momentum.
Here’s how it went down.
1. One Core Concept per Week
Four weeks...
Price. Place. Promotion. These aren’t just textbook terms—they’re the foundation of real business strategy.
If you’re trying to grow a business, get a promotion, or just sell something you made—stop chasing shiny tactics and start with the fundamentals.
At Myford University, we believe in cuttin...
“I’m a chemical super-freak actually.”—Stanley Goodspeed (in the movie, The Rock)
I like to think of myself a little differently:I’m a learning super-freak.
If you're reading this, you might be too—or want to be.
Over the past three years, I’ve torn through:
Dozens of courses and certifications
...
I Just Completed a 30-Day Surge Challenge for Myford University—Here’s What’s NextToday marks the end of a personal sprint—and the beginning of a revolution.
Thirty days ago, I committed to launching Myford University with speed, clarity, and massive value. The target? Drop 26 core concepts in 30...
Let’s be blunt:
If you're still thinking the path to success is paved with degrees, diplomas, and letters after your name, you're playing the wrong game.
In fact, you can outperform 99% of college graduates, MBAs, and even PhDs—without ever stepping foot in another classroom again.
Here’s how.
W...
A newsletter dedicated to helping people seeking results from alternative approaches to higher education. Focuses on personal and professional development, upskilling, and application for immediate results.
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